The Quick Reference Guide

Where can I find a reference CD or DVD do create a direct mail campain at a cheap price with reliable Data?

I do not want to buy individual addresses online. I would prefer the CD or DVD.

I am presuming you want to do a direct mailing…

Some things to consider before you search for an inexpensive list source.

Direct mail can be very expensive so you really want to optimize your campaign. Including postage and envelopes and enclosures you are likely to spend a dollar or more per piece mailed. A mailing of 5000 pieces will cost you probably $5000 and up.

So depending on how large your mailing is this could get expensive and an inexpensive mailing list CD is the least of your worries.

If you find such a CD it is not likely to be very accurate and your list is probably one of the most important aspects of the campaign.

Rather than buy addresses online you may want to look up “Mailing list brokers” in your yellow pages

Here are some online resources:

http://www.insidedirectmail.com

- a trade magazine about direct mail.

Check out the Standard Rate and Data Service site

http://www.srds.com

You can look at the print version in the reference section of most major public or college linraries. It will open your eyes as to what kind of info is available about different kiinds of mailing lists that are available.
An online subscription is available but it is very pricey.

Some list sellers online:

http://www.melissadata.com

http://www.infousa.com

http://www.hoovers.com

- I haven’t used them personally but they offer useful ideas at their site as well as suplying lists

That being said…

How do you optimize your mailing:
1) Find out who your best potential customers are. Do they live in a certain area, how old are they, what magazines do they read, do they have anny hobbies/interests in common.

You want to target prospects who SPEND MONEY on what you are selling.

2) Mail first to your current customer list – they have purchased from you before and so they will likely yield the best response. And you don’t have to buy their mailing address – its on your invoices.

3) Do a small test mailing to make sure your salesletter is converting well. What proportion of people that receive it purchase/inquire etc. Send two versions of your mailout and see which one converts better

4) You need to be able to track the results of your mailing so you know which letter/package converts better. You can do this by having them ask for different extensions on your order line or send in a coded coupon, etc

5) Spy on your competition. See what they are mailing out.

6) Perhaps join up with other businesses in your area that have the same type of customer but who sell things that are non competitive. Share the mailing costs.

Just some ideas that may be useful in your direct mail campaign.

Best of luck
Wayne

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As a buyer of a new digital phone system or VoIP phone system, you will have two choices for determining the relative quality of prospective telecom vendor services. (A) You can rate prospective telephone system services while evaluating competitive phone systems and vendors, or (B) You can rate these services after your chosen phone system vendor has already provided them for you.

If you want to avoid potential service problems, experienced system buyers will tell you that the best time to evaluate phone system services, by far, is while you are comparing systems. Once you’ve purchased your system and have committed yourself to a vendor it will be too late to complain about service that does not measure up to your expectations.

Criteria To Use In Rating Prospective Services

So, let’s say you are in the process of evaluating phone systems and you want to compare competitive prospective vendor services. What criteria will you use to evaluate these services? Will you feel safe in depending solely on individual phone system vendors to tell you about the quality of their service?

Possibly the best way for you to evaluate vendor services is to ask these vendors’ customers how they would rate service they have received. After all, who is better qualified to judge these services than those who have used them?

Here are 7 can’t-miss questions you can ask vendors customers. Answers to these questions will tell you far more about vendor quality of service than you are likely to get from any vendor or his competition.

Using Reference Ratings

When you ask the prospective vendor for a reference list, be sure he gives you phone numbers along with customer names. Ask him to give you references that are more long standing customers. These references will have more experience using his service. When you interview them, ask them to rate their vendor service on a scale of 1 to 5, rather than simply commenting on whether or not they like the service they’ve received.

Key Questions

Question No. 1: Vendor Promises - how do you rate your vendor’s record of keeping his service promises?

Question No. 2:  Problems and Solutions – how do you rate his ability to quickly solve phone system problems for which he was called to provide service?

Question No. 3:  Response Time – how do you rate your vendor response time when you called him for service?

Question No. 4:  Service Billing – how do you rate the fairness of your vendor’s billing for services he performed for you?

Question No. 5: Supervisory Assistance – at times when you’ve needed to talk with a supervisor on your vendor’s staff who was qualified to resolve sensitive service issues, how would you rate your success in being able to talk with your vendor’s higher level management people?

Question No. 6   Neatness — How do your rate your vendor technician’s ability and attitude about cleaning up waste and debris after his service calls and his working in your business without disrupting your company’s staff?  

Question No. 7  Communication — How do you rate your vendor’s understanding of your needs and his ability to communicate with you about service issues that require discussion or resolution?

You will find most customers to be quite frank with their answers to your questions, and you will find their information to be quite useful in your evaluation of prospective vendor services-if you ask well thought-out questions such as those above.

Find answers to your questions about buying phone systems, reducing telecom costs, and other telecom related issues, all written by Garry Steck who has been a telecom consultant for more than 30 years. You can find articles on these topics at his Website: http://www.telcommgtassociates.com

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